Internet has entirely changed the way consumers are learning about the various products and services offered by a company. Digital paid advertising is today’s best advertising platforms which is capable of generating the higher return on investment.
Many brands have started realizing the fact that they can no more rely upon the organic results for branded search to be good enough to pull in all the traffic. It is the time to incorporate branded campaigns and allocate a slightly higher budget for PPC campaigns in 2016. When we study the trends of PPC over the year 2015 we find that all proven advertising channels, like Text Ads, Mobile, and Remarketing continued to gain popularity along with social ads, shopping, programmatic, and native ads. In addition, expanded targeting options available with social advertising combined with low CPCs have made it a popular channel of revenue for all advertisers. If you know all these you must have understood what we mean and if you are not technical and find these too complicated and ineligible contact us we would be there to explain each and everything to you and guide you through a well designed approach to PPC campaigns in 2016.
Promote your business in the most easy and effective way. We will target your ads to the active users while they are performing a search on the search engines and display your ads while users are reading topics relevant to your products.
Google adwords is the dominant player in paid search with a 67% market share (as well as higher impressions and clickthrough rates than other search engines)
Today the entire world is connected by social media. Many brands are tirelessly putting efforts to gain attention by having strong social media presence. However due to rapid depreciation in the organic reach for your content, it has become a tough task to reach your target audience. To gain maximum traction Social Media advertising is an excellent platform to your products & services to your target customers.
In 2015 there is 33.5 percent global increase on spending for social media ads. As per the analysts it is likely to exceed $35 billion in 2017.