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Dar Al Marjaan

             

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“About 97% of internet users in Saudi Arabia and Egypt prefer to browse content in Arabic” says Dr. Fayeq Oweis, head of localization services at Google in Dubai and this is the fact in all Arabic speaking countries of the Middle East and North African Countries.

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If you want to be a successful entrepreneur in the Middle East, irrespective of your target market you must make your marketing campaigns in Arabic to serve the 141 million users who speak and read the language. Arabic content is the best way to optimize your website and especially by the page rank improvement when people make searches in Arabic. The number of Internet users among the Arabs has increased in the past years and it will grow more in 2016. In spite of this significant growth you will be surprised to know only 5% of Fortune 500 companies’ websites have an Arabic version. So, it is the right time to begin producing Arabic content for marketing in the Middle East. This is why Google has made tools and applications such as Gmail, Search, YouTube, Maps, Android and Google+ available in Arabic.

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